Ray-Ban’s brand vision is to allow us to live in the moment, fearlessly sharing our truest and most authentic self. Authentic, Timeless, Iconic, Courageous and Purposely creative are the values at its core.
Ray-Ban was born in 1937, when its iconic Aviator was introduced to protect American fighter pilots’ eyes from sun rays while flying at high altitudes. The name Ray-Ban was chosen in the first place to emphasize the glasses’ main purpose: to block out glare and protect the wearers’ eyes
Aviator, Wayfarer, Round and Clubmaster: Ray-Ban classic icons are more than just frames, they create a strong emotional connection with the wearer.